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Séura News

Séura News offers information about the latest Séura products and industry trends.

PRESS RELEASE

Wisconsin designer tech company avoids Trump-imposed tariffs by keeping it American made

Wisconsin-based Séura has long been the gold standard for lighted mirrors, which are often used in commercial applications like hotels and restaurants. Unlike most of its competitors, which source parts from China, Séura products have always been and will continue to be American made and manufactured.

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Feature

Provide the Best Lighting for Your Guest

Proper lighting is essential in creating a functional space, optimizing a user’s health and wellbeing, and enhancing a room’s design. It’s important to identify the purpose of the room in order to determine the reason for the light, whether it be task, accent, ambient, or decorative lighting in the room.

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Feature

Summer is on its way

Summer is on its way, and Séura has the product to turn your outdoor living space into your neighborhood’s hottest hangout. Our Ultra Bright Outdoor TVs provide the perfect picture from day to night.

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Feature

Why CRI R9 Matters

Color rendering index (CRI) is a measurement of how much a light source shows the “true” colors of the objects it illuminates on a scale of 0 to 100. A higher CRI rating yields a better color rendering that is closer to natural sunlight and preferred by users.

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PHOTOS

HD Expo 2019

Séura exhibited at the Hospitality Design Expo in Las Vegas. Séura showcased made-in-USA Lighted Mirrors with unique custom etched designs +Color and industry-leading 95+ CRI lighting that renders the full color spectrum for a healthy reflection in the mirror. Séura’s in-mirror technology on display included the maintenance-free WiFi Clock, impressive vanishing televisions, and stunning frames. Water falling on the Séura Outdoor TV stopped visitors in their tracks as they watched the stunning picture quality. And Alexa’s familiar voice intrigued show attendees to learn more about the revolutionary Séura Voice Mirror.

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Feature

Reveal Your True Colors

Séura Brilliant LED Technology leads the industry with 95+ Color Rendering Index (CRI) without compromising energy efficiency. Enjoy Séura Brilliant LED Technology – high brightness, efficiency, and high color rendering.

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Feature

Outdoor Trends 2019

Today’s homeowner is embracing the outdoor living space trend, and our Shade Series line of all-weather outdoor TVs is the missing link in turning your outdoor space into the one that brings everyone together.

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Press Release

Line of Séura Outdoor TVs made to withstand extreme weather conditions

Séura, an award-winning manufacturer of advanced TV and electronic mirror products, has developed a line of weatherproof outdoor TVs designed to make those outdoor rooms a true extension of the home.

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PRESS RELEASE

Tom Vintzel joins Séura as Vice President of Sales

Séura is pleased to announce Tom Vintzel as its new Vice President of Sales, leading Séura’s Residential and Commercial sales divisions to achieve company sales growth objectives.

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PRESS RELEASE

Séura names Anissa Mendil the 2018 Studio Series design competition winner

Séura is proud to introduce Anissa Mendil, principal at Mendil + Meyer Design Studio, as the winner of the 2018 Studio Series lighted mirror design competition.

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PHOTOS

BDNY 2018

Séura exhibited at the Boutique Design Trade Fair in New York. The display included Séura Voice Mirrors, the maintenance-free WiFi Clock, and new collections of designs and technologies for the hospitality market.

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NEWS

Séura Stands Alone with 100% Tariff-Free Lighted Mirrors

Séura, the leader in lighted mirror and designer technology, confirms that 100% of Séura products are tariff-free, including their new value-engineered lighted mirror line, Séura Select.

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Photos

CEDIA 2018

Séura showcased industry-leading designer technology at CEDIA 2018 in San Diego. New innovations included the Séura Shade Series™ Outdoor TV and the Séura Alexa Mirror. Other highlights included the award-winning Séura SMART Mirror, the high performance Séura Ultra Bright Outdoor TV and the CEDIA Hall of Fame Entertainment TV Mirror.

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News

Séura SMART Mirror Named Best Smart Home Product of 2018 by Electronic House

The Séura SMART Mirror won the Electronic House Product of the Year Award for the Video Flat Panel Display category, competing against other major industry players.

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PRESS RELEASE

Séura Introduces Best Ever Séura Shade Series™ Outdoor TVs

Séura, an award-winning manufacturer of designer technology, announced a new product line at CEDIA 2018: The Séura Shade Series™ Outdoor TVs. The new Shade Series combines Séura’s characteristically elegant design with best-in-class picture quality, brightness and audio performance.

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PRESS RELEASE

Séura Launches the 2018 Studio Series Design Competition

In its third year, the Séura Studio Series Design Competition seeks the next winning designer to add to the portfolio of Séura Lighted Mirror design collections. Hospitality professionals are asked to get creative, get inspired, and submit their lighted mirror etching designs.

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PRESS RELEASE

Séura Ships Best-in-Class 86-inch Outdoor Displays

Séura, a leader in designer technology, has started delivering their new 86-inch Storm Ultra Bright™ Outdoor Display. This new display offers industry-leading technology designed to handle every environmental condition and a new, sleek and timeless design to complement any outdoor space.

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PRESS RELEASE

Séura Delivers SMART Mirrors to Elevate Smart Homes

Séura, an award-winning manufacturer of designer technology, is now shipping the highly-anticipated new Séura SMART Mirror™. The SMART Mirror is a first to market innovation that introduces new digital capabilities and a connected smart home interface to bathroom vanity mirrors.

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News

Dealerscope 40 Under 40 Honoree: Gretchen Gilbertson, Séura

Séura is proud to showcase CEO and Co-Founder, Gretchen Gilbertson, as one of Dealerscope's 40 Under 40. Annually, Dealerscope honors 40 young people who are making waves in the industry. The following is an exerpt from the 2018 Dealerscope article.

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PHOTOS

HD Expo 2018

Séura showcased industry-leading lighted mirrors and brought new, innovative technology to HD Expo in Las Vegas. New innovations included the Séura Alexa Mirror, Bluetooth Technology, value-engineered Séura Select Lighted Mirrors, and the Next Generation of Séura Outdoor Displays.

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PRESS RELEASE

Séura Completes Major Expansion

Séura, an award-winning creator of technology and design solutions, recently unveiled major renovations to its Green Bay facility. Updates include a 100% footprint expansion, new manufacturing capabilities to triple production capacity, and interior layout and design enhancements to promote collaboration and innovation.

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PRESS RELEASE

Séura introduces Séura Select™, American-made lighted mirrors for value-conscious hoteliers

Séura, the designer technology company in Green Bay, WI, announced the introduction of Séura Select™, a menu of lighted mirrors designed to be more budget-friendly without the risk of imports. The lighted mirrors are now available for specification in the hospitality market. Customers may simply choose from seven popular designs and 19 sizes to access prices starting under $199 per mirror.

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PHOTOS

BDNY 2017

Séura exhibited at the Boutique Design Trade Fair in New York. We launched Séura Alexa Mirrors and debuted new collections of designs and technologies for the hospitality market.

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PRESS RELEASE

Séura unveils Wanderlust Studio Series Design Collection

Séura, an award-winning manufacturer of Lighted Mirrors, TV Mirrors and Outdoor Televisions unveiled the winner of their 2017 Studio Series design competition: Wanderlust designed by Yuri Tag.

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NEWS

Innovation & Tech Today – Editor’s Choice Awards

Innovation & Tech shared their CEDIA 2017 Editor’s top picks, including Séura SMART Mirrors and Outdoor Displays.

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PHOTOS

CEDIA 2017

Séura exhibited at the CEDIA Expo in San Diego, California. We launched Séura SMART Mirrors and debuted the next generation of Séura Outdoor Displays.

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PRESS RELEASE

Séura Introduces SMART Mirrors at CEDIA 2017

Séura, the industry-leading manufacturer of TV Mirror solutions, is bringing SMART technology to the bathroom with the introduction of the Séura SMART Mirror. The new mirrors transcend television viewing, providing consumers instant access to a personalized home screen for a more efficient and comfortable morning routine.

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PRESS RELEASE

Séura Leads the Industry Forward with the Next Generation of Outdoor Displays

Séura is pushing the Outdoor AV category forward with the introduction of the next generation of Storm and Storm Ultra Bright Outdoor Displays. Séura’s new outdoor displays offer industry-leading image quality and brightness, and a new, sleek and contemporary design to complement any outdoor space.

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PRESS RELEASE

Séura Opens 2017 Studio Series Design Competition

Séura, an award-winning manufacturer of lighted mirrors, TV mirrors, outdoor TVs, and indoor waterproof TVs, announced the opening of the 2017 Studio Series design competition. Designers can submit their custom lighted mirror designs today through September 22, 2017 for a chance to become the 2017 Studio Series Designer.

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PHOTOS

HD Expo 2017

Séura attended HD Expo in Las Vegas, Nevada. We launched Lighted Mirrors +Color and debuted new and improved TV Mirrors.

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Photos

Smart & stylish outdoor entertainment

The Séura Storm Outdoor TV is perfectly at home in the 2017 HGTV Smart Home, delivering stylish outdoor entertainment.

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PRESS RELEASE

Séura Introduces New, Improved TV Mirrors

The innovative new glass resembles traditional silver mirror more closely than ever before and still permits ultra-high definition video to shine through while the display is operating. The result is a true to life reflection when the TV is off and a more vivid video quality when the TV is on.

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PRESS RELEASE

Séura Introduces +Color Capability for Lighted Mirrors

The new offering, named +Color, was created to provide an opportunity for designers to use lighted mirrors as a fully integrated artistic element of their customers’ overarching color palette and brand identity.

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PRESS RELEASE

Title 24 Efficiency Compliant

Today Séura confirmed they are compliant with the new California Title 24 Building Energy Efficiency Standards. The standards are designed to ensure new and existing buildings achieve energy efficiency and preserve environmental quality.

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PRESS RELEASE

Séura Invents TV Technology that Automatically Adjusts…

Séura Adaptive Picture Technology™, patent pending, is available exclusively on Séura Outdoor TVs. The patent-pending technology has 110 picture mode variations that adapt as outdoor lighting conditions change throughout the day and night to ensure the best outdoor viewing experience.

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About Séura

Séura is a designer technology company that designs and builds SMART Mirrors, TV Mirrors, Outdoor TVs and Lighted Mirrors for modern homes, hotels, and other commercial venues. Séura was founded in 2003 by Tim and Gretchen Gilbertson, who set out to bridge the gap between technology and design.