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Dealerscope 40 Under 40 Honoree: Gretchen Gilbertson, Séura

June 8, 2018

Séura is proud to showcase CEO and Co-Founder, Gretchen Gilbertson, as one of Dealerscope's 40 Under 40. Annually, Dealerscope honors 40 young people who are making waves in the industry. The following is an exerpt from the 2018 Dealerscope article.


The honorees in this year's Dealerscope 40 Under 40, cited by their industry peers for distinguished job performance and visionary behavior, didn’t get onto this roster of excellence by accident. 

Their mention here is recognition of a cumulation of several factors: their investment in years of hard work, their innate maturity exhibited in all the time leading up to this stage of their careers, and their determination to live by deep-seated principles that were oftentimes instilled by strong-willed and influential family members and industry mentors. 

Quite a few of our honorees hail from the ranks of consumer technology retailing, and some also boast multi-year backgrounds in retailing that groomed them with the enriched skills and experience for moving into other industry disciplines in distribution and manufacturing. 

Quite a few also see themselves as joyful teachers who, having been mentored by others, have become mentors in their own right. 

But the most common thread throughout the profile comments has to do with our headline, which is meant as something of a different spin on the usual interpretation of taking one for “The Team.” 

To these winners, who acknowledge that success in the consumer technology business is a group endeavor, and that they are truly “taking one for the team,” we offer congratulations, and our wish for continuing success. 

Séura Co-Founders Tim and Gretchen Gilbertson
Gretchen Gilbertson, 39, CEO, Séura

Brief Description of Her Role There: Responsible for: Understanding our customers motivations, opportunities and challenges and develop solutions that help them be the best version of themselves; team selection and development; driving sustainable and profitable growth; creating and living the company’s vision, mission, and Séura Style culture; developing new products that deliver on our promise to achieve “the perfect harmony of technology and design”; consistently driving change, challenging the status quo, & thinking differently to be the best at what we do.

Years in Industry: 15

Where She Grew Up: Green Bay, Wisconsin

Where She Lives Now: Green Bay, Wisconsin

College: University of Wisconsin-Madison – Go Bucky!

Awards: Dealerscope’s Most Powerful Women in CE, Azione Unlimited Board Member

Accomplishments She’s Proud of and Why They’re Important to Her/Her Company: 

1) Early on in CE, changing a conversation once focused exclusively on performance-driven products to a new perspective centered around aesthetically refined solutions that achieve the ideal balance between design and performance. It’s refreshing to see so many companies who have joined the revolution.

2) Growing a company from a passion that originated in a small Wisconsin garage, to a company recognized as the industry leader in designer technology by the world’s premier CE integrators, hotel brands and commercial entities.

3) Being happily married for 17 years to my best friend, co-founder and business partner, and father of our three amazing children. I love every day of it, but it takes a special commitment between two people to make it all happen!

What She Likes Best About Her Job: Our people – their passion for our mission and competitive spirit inspires me to keep pushing the envelope for what’s possible

What She Likes Least About Her Job: Airports

Favorite Pastime/Hobby: Chasing our kids in hockey, dance, lacrosse, etc.; summer weekends with friends and family at the lake…usually with a Brandy Old Fashion in hand; almost any outdoor activity; and books and podcasts on business.

Last Book She Read: Nail It Then Scale It by Nathan Furr, Paul Alhstrom

Favorite Movie: I seldom watch movies and television. When I travel, I get the rare moment of binge-watching episodes of “Breaking Bad.”

Best Concert: The Lumineers at Red Rocks, CO

If She Could Be Anyplace Else Right Now, Where Would it Be and What Would She Be Doing?: Traveling with absolutely no direction or plan. It’s the journey, not the destination!


Read the Article