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Séura Delivers SMART Mirrors to Elevate Smart Homes

May 17, 2018

Green Bay, Wis.—Séura, an award-winning manufacturer of designer technology, is now shipping the highly-anticipated new Séura SMART Mirror™. The SMART Mirror is a first to market innovation that introduces new digital capabilities and a connected smart home interface to bathroom vanity mirrors.

Introduction to SMART Mirror

The SMART Mirror, which is touch and voice-to-text controlled, is a fully customizable, highly capable interactive display designed to help consumers accomplish even more during the time they spend in front of their mirror. The user interface allows consumers to create their own custom SMART Mirror dashboards featuring their favorite apps and widgets from the Google Play Store. This SMART Mirror offers the convenience of bringing one’s calendar, weather, email, music, social media, video streaming, news and more to the bathroom mirror. The display also has the ability to function as a live TV.

Research indicates that as many as 64 percent1 of American adults report using their smart devices in the bathroom. Séura engineered the SMART Mirror to provide a solution that brings smart capability into the bathroom while being hands-free and allowing for multi-tasking unlike any other device. 

We designed the SMART Mirror user experience with women in mind.
Custom SMART Mirror Dashboard

“We designed the SMART Mirror user experience with women in mind,” said Gretchen Gilbertson, Séura Co-Founder and CEO. “As women, we are constantly prioritizing and trying to get the most out of each day. We are also typically spending more than an hour in the bathroom every day getting ready or winding down. The SMART Mirror is a solution that will enable women to make more of this time spent in front of the mirror – whether they use it to organize, to escape, to entertain or anything in between.”

The SMART Mirror is a beautiful addition to well-appointed spaces

The SMART Mirror also plays an important role in the smart home revolution, bringing comprehensive home control capabilities to the bathroom for the first time ever. Smart home household penetration is at 32% in 2018 and is expected to hit 53.1% by 20222. The interface allows users to access their smart home automation apps to monitor and adjust lighting, temperature, music, shades and security all from the place they start and end everyday: the bathroom vanity.

The SMART Mirror is our vision for the future of interactive experiences.
Mornings will never be the same

“The SMART Mirror is our vision for the future of interactive experiences,” Gilbertson said. “It is designed to bring more visibility and capability to one’s bathroom and daily life – allowing users to easily access the information that matters most to them while getting ready in front of the mirror.” 

Séura is now accepting SMART Mirror orders for delivery. For more information, visit

Pricing and Availability:

  • The Séura SMART Mirror is currently available for purchase through Séura SMART Certified AV Integrators
  • The Séura SMART Mirror is available in 3 standard sizes: 30” w x 42” h, 42” x 42” h and 60” w x 42” h
  • The Séura SMART Mirror is also available in custom mirror sizes from 28" w x 32" h up to 94" w x 70" h or 70" w x 94" h
  • All SMART Mirrors include a 27” SMART display
  • Séura SMART Mirror standard MSLP starts at $6,999


Images of the Séura SMART Mirror
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Séura SMART Mirror Introduction Video
YouTube Video
Download Video (mp4)

About Séura

Founded in 2003, Séura (seer-ah) is a world-class manufacturer of outdoor TVs, indoor waterproof TVs, TV mirrors, smart mirrors, and lighted mirrors. What started as a vision by husband and wife team Tim and Gretchen Gilbertson to bridge the gap between design and technology has evolved into a dream to eliminate that gap. Today they’re working to find the perfect harmony of design and technology in every product and project so each individual gets the most from every space they’re in.