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PRESS RELEASE

Séura introduces market-leading LED technology in line of lighted mirrors with 95+ color rendering

June 18, 2019

GREEN BAY, Wis. – Raise your hand if you’ve stayed in a hotel with horrible vanity lighting that made shaving, tweezing, or makeup application next to impossible. Yep, we thought so. But please know that you’re certainly not alone — we’ve all been there — and there is a solution. 

Séura, a Wisconsin-based designer tech company, recently introduced new, industry-leading LED lighting technology into its American-made lighted mirror line. The mirrors, mostly designed for bathroom vanity applications, now have the best lighting technology used in lighted mirrors when it comes to color rendering index (CRI). The CRI scale goes from zero to 100 and measures how accurately a light source is at revealing the true colors of the objects it illuminates, and Séura’s lighted mirrors now boast 95+ CRI.

Séura Brilliant LED Technology is a game changer. The lights in our mirrors have always helped illuminate the faces looking into them, but these lend the way to a whole new level of accurate, full color spectrum rendering without compromising brightness or energy efficiency.

Séura Brilliant LED Technology provides a more natural-like light that results in the user seeing and experiencing:

  • More true, vivid, and vibrant colors
  • Improved appearance of objects with more detail and clarity
  • High-color contrast that makes it easy to differentiate colors
  • Improved wellbeing from exposure to light that closely resembles natural sunlight

To top it off, all Séura Lighted Mirrors are manufactured in the U.S., so they’re not affected by the 25 percent tariffs imposed on Chinese imports. That means no pricing changes, the same delivery commitments, and no compromises. When trade tensions are high, count on Séura.

To learn more about 95+ CRI technology, Séura Lighted Mirrors, and to request a quote, visit www.seura.com.

About Séura

Séura is a designer technology company that designs and builds SMART Mirrors, TV Mirrors, Outdoor TVs and Lighted Mirrors for modern homes, hotels, and other commercial venues. Séura was founded in 2003 by Tim and Gretchen Gilbertson, who set out to bridge the gap between technology and design.