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Séura Opens 2017 Studio Series Design Competition

August 9, 2017

Green Bay, Wis. – Séura, an award-winning manufacturer of lighted mirrors, TV mirrors, outdoor TVs, and indoor waterproof TVs, announced the opening of the 2017 Studio Series design competition. Designers can submit their custom lighted mirror designs today through September 22, 2017 for a chance to become the 2017 Studio Series Designer.

“Séura Studio Series was created to showcase hospitality designers who are the driving force behind many of our inspirations and innovations,” said Keegan Coulter, Séura VP of Sales and Marketing. “We are always amazed by the creativity and ambition of our design partners and love seeing their ideas come to life, etched into our lighted mirrors.”


In the competition’s second year, designers are encouraged to add color to their lighted mirror designs. Séura +Color is an industry-first innovation that applies color coatings to the reverse side of the mirror. Colors are accurately matched and applied in exact etched locations on the mirror. Designers can use this capability to add color accents to lighted vanity mirrors, create illuminated signage, and design mural-style feature pieces.

“Our lighted mirrors offer a unique medium for creativity with custom sizes, shapes, etching designs and now our exclusive +Color capability,” Coulter said. “+Color opens up an exciting new range of design possibilities and we can’t wait to see what our partners come up with.”

The 2017 Studio Series winner will be introduced at BDNY 2017 where the winning design will be featured in the Séura booth. The designer will receive their lighted mirror design for their home or office. The design and designer will also be featured in industry publications, on Séura’s website, and in Séura’s digital catalog with full designer attribution. In addition, the winner will be honored at an NEWH sponsored event and a $3,000 NEWH scholarship will be donated to a deserving student in their name.

The 2017 Studio Series winner will be announced on November 12 at the BDNY Boutique Design Trade Fair in New York City. For complete rules and guidelines, and to enter the contest, click here.

About Séura

Séura is a designer technology company that designs and builds SMART Mirrors, TV Mirrors, Outdoor TVs and Lighted Mirrors for modern homes, hotels, and other commercial venues. Séura was founded in 2003 by Tim and Gretchen Gilbertson, who set out to bridge the gap between technology and design.