Cutting Edge Inspiration.
***From BBJ’s annual people you should know issue featuring 20 innovative individuals in the area.***
Wildly imaginative, Gretchen Gilbertson gives life to cutting-edge designs. While sheâ€™s very creative, she also has the power to inspire others to be inventive.
Gilbertson grew up in an entrepreneurial family. Following in her parentsâ€™ footsteps, Gilbertson and her husband founded SĂ©ura seven years ago and have since become a force to be reckoned with in the consumer electronics industry. As the mogul behind new product development, Gilbertson attributes their original products for propelling the companyâ€™s growth and allowing them to thrive in the fast-paced consumer environment. She says, â€śIt is our companyâ€™s way of innovating in every aspect of our business, not just product development, that makes us unique.â€ť
Determined to establish an open forum for ideas, Gilbertson established company-wide â€śideationâ€ť sessions to expand on product ideas and cultivate a new product development plan with engineers and technical staff. She instituted an â€śidea board,â€ť open to all employees, welcoming product ideas and practical office suggestions on ways to save money and stay lean.
SĂ©ura set out to bridge the gap between technology and home dĂ©cor, which blossomed into the creation of revolutionary electronics. Vanishing and non-vanishing television mirrors and lighted mirrors were just the beginning. Gilbertson was responsible for designing and engineering SĂ©uraâ€™s own 19-inch LCD television, developed specifically for optimized performance and its ultra-slim profile. Other showstoppers include a compact and innovative waterproof LCD and the most recently unveiled waterproof television for outdoor use.
SĂ©ura started out of a garage and has grown into a business that stands proudly on Ontario Road with corporate offices and manufacturing space. It began with one-off products for residential use and has expanded to commercial and hospitality markets. Gilbertson was integral in identifying and pursuing growth opportunities, which placed SĂ©ura on the map. â€śWhile our products continue to meet the discriminating demands of our customers, our way of conducting business and positioning ourselves in our industries has shaped the future of SĂ©ura,â€ť adds Gilbertson.