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PRESS RELEASE

Séura Introduces +Color Capability for Lighted Mirrors

April 27, 2017

Green Bay, Wis. – Séura, an award-winning manufacturer of TV Mirrors, Outdoor TVs, Indoor Waterproof TVs and Lighted Mirrors, is introducing a revolutionary capability that allows designers the opportunity to add colors to lighted mirrors. 

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The new offering, named +Color™, was created to provide an opportunity for designers to use lighted mirrors as a fully-integrated artistic element of their customers’ overarching color palette and brand identity.

“Color selection is a fundamental consideration when designing a space, and we understand that the success of a design will be determined by the way light and colors interact,” said Gretchen Gilbertson, Séura CEO. “With our +Color capability, designers have a new avenue to bring mirrors to life within a space and complement color combinations in wall coverings, furniture and finishes.”

Séura’s +Color capability is first-in-kind in the lighted mirror industry. The proprietary +Color process couples Séura’s Computer Numeric Control (CNC) etching with the precise application of color coatings on the reverse of the mirror. Unlike colored LED lights, +Color offers designers the ability to accurately match colors and strategically apply them in exact etched patterns. +Color coatings are water-based and highly resistant to humidity, solvents and temperature variation. This leaves the mirror impervious to regular cleaning and ambient conditions found in any indoor space.

“+Color offers an intriguing and distinctive custom accent that accentuates and enhances material color elements in a space,” Gilbertson said. “Designers can use this capability to accent vanity mirrors, finish illuminated wayfinding signage and even design larger, mural-style feature pieces. We look forward to seeing how designers translate +Color into impactful guest experiences.”

Séura will be debuting Lighted Mirrors +Color at HD Expo in Las Vegas from May 3-5 at booth 2437. For more information about Séura +Color, visit www.seura.com.

About Séura

Séura is a designer technology company that designs and builds TV Mirrors, Outdoor TVs, Indoor Waterproof TVs and Lighted Mirrors for modern homes, hotels, and other commercial venues. Séura was founded in 2003 by Tim and Gretchen Gilbertson, who set out to bridge the gap between technology and design.