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PRESS RELEASE

Séura Introduces SMART Mirrors at CEDIA 2017

September 6, 2017

Séura transforms the bathroom into a personalized smart hub within the connected home

Séura, the industry-leading manufacturer of TV Mirror solutions, is bringing SMART technology to the bathroom with the introduction of the Séura SMART Mirror. The new mirrors transcend television viewing, providing consumers instant access to a personalized home screen for a more efficient and comfortable morning routine.

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This sleek new mirror integrates a multi-functional display, allowing consumers to seamlessly and instantly connect to their calendar, email, weather and favorite apps, and watch television while they prepare for their day. Personalized home screens allow for faster, easier access to what matters most to the user with over a million widgets and apps available via the Google App Store. Consumers can be connected to their digital world as they prepare for the day ahead.

“The development of this new technology was driven by significant market and lifestyle movements,” said Tim Gilbertson, Séura COO and Co-founder. “A 2016 study of bathroom trends by Houzz reported that nearly 60% of people are now bringing smart phones into their bathroom in an effort to stay connected. We designed this product to deliver the same benefits smartphones provide in a better way, with the convenience of curated information, and a larger and well-placed display with both touch and voice control. ”

Séura SMART Mirrors have hands-free voice activation and touch control options that enable multi-tasking and are also ideal for the bathroom environment. Voice activation allows for a simple and intuitive control option for those with busy or wet hands to compose emails, search, play a song, or add to a shopping list. Touch control allows users the option to scroll through content, select new applications and adjust the size and placement of apps and widgets within their personal dashboard.

The new customizable Séura SMART Mirror represents designer technology at its best. The display is four times the size of the average tablet for an improved user experience. Like Séura Vanity TV mirrors, the display completely vanishes when turned off, leaving behind a beautiful and functional bathroom mirror. Séura creates one-of-a-kind mirrors with customizable options including mirror shape and size, screen placement, frames, etched lighting designs, and more. Consumers can create the perfect, functional mirror for their home and can be more efficient, effective and connected every day with Séura.

To experience Séura SMART Mirrors in person, visit CEDIA booth 5148.

About Séura

Séura is a designer technology company that designs and builds TV Mirrors, Outdoor TVs, Indoor Waterproof TVs and Lighted Mirrors for modern homes, hotels, and other commercial venues. Séura was founded in 2003 by Tim and Gretchen Gilbertson, who set out to bridge the gap between technology and design.